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Flexible pricing that works for you

Horizon's plans help you save time and money to understand customer needs, speed up market research and build better products.

Basic

You have a great idea and are just getting started with validating it early to save time and money.

Free
/ forever

  • 1 landing page test
  • 500 unique visitors
  • 1 user account
  • Horizon data snippet for the aggregation of all necessary data to determine customer demand for your idea
  • Customer demand score for the effortless interpretation of data from your landing page test
  • Integrated ad builder for Facebook & Instagram
  • Automated email workflows for double-opt in and confirmations
Get started

Starter

You're ready to test your idea with a landing page test using multiple variants on different pages.

49€
/ per test

  • 1 landing page test
  • 1,500 unique visitors per test
  • 1 user account
  • Horizon data snippet for the aggregation of all necessary data to determine customer demand for your idea
  • Customer demand score for the effortless interpretation of data from your landing page test
  • Integrated ad builder for Facebook & Instagram
  • Automated email workflows for double-opt in and confirmations
Get started

Essential

Your business wants to establish landing page tests into the product development process.

149€
/ per month, annual plan

  • 5 landing page tests per year
  • 10,000 unique visitors per year
  • 5 user accounts
  • Horizon data snippet for the aggregation of all necessary data to determine customer demand for your idea
  • Customer demand score for the effortless interpretation of data from your landing page test
  • Integrated ad builder for Facebook & Instagram
  • Automated email workflows for double-opt in and confirmations
Get started

Professional

Your company runs multiple landing page tests per year and wants to upgrade performance.

449€
/ per month, annual plan

  • Unlimited landing page tests per year
  • 20,000 unique visitors per year
  • 5 teams with unlimited users
  • Horizon data snippet for the aggregation of all necessary data to determine customer demand for your idea
  • Customer demand score for the effortless interpretation of data from your landing page test
  • Integrated ad builder for Facebook & Instagram
  • Automated email workflows for double-opt in and confirmations
Get started

Do you need a custom plan? We got you!

Reach out to us and we’ll design the perfect package for your business, together. Get a customised plan, find out what customers really want and build better products with Horizon.

Add-Ons to Boost Performance of Your Landing Page Tests

Testing as a Service

Need support in setup, execution and analysis of your test? Horizon and our trusted partners take care of your entire landing page test.

Incognito Testing

Concerned about reputational risks when testing ideas? No worries - Horizon can act as the landing page provider in the imprint.

Masterclasses

Want to become an expert in testing ideas? We offer video coachings suited to your needs and on-demand material for continuous learning.

  • Landing page building to communicate your ideas and variants you want to test
  • Ad campaign setup for lead generation incl. creative design and ad copy
  • Ongoing support during the test for further optimization
  • Post-test analysis of acquired data and customer demand scores
  • Recommendations on iteration or implementation of the tested ideas
  • Imprint (provider) of the landing page is Horizon
  • No brand association between your company and the tested idea
  • Reputation protection across all landing page tests
  • No risk for you in testing even off-brand ideas and products
Exclusive video calls and how-to's about:
  • Increase conversion rates through landing page design and copywriting
  • Drive more traffic to your landing pages through sales and lead gen best-practices
  • Setup performing ad campaigns e.g. for Facebook and Google Ads
  • Take the right next steps by correctly analysing test results
  • Iterate or implement the tested idea according to your landing page demand test data

"Without Horizon, we would have the wrong product in development right now."

Florian Schipperges, Manager & Product Developer
View case studies

“We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability”

Maximillian Seidel, Senior Innovation Expert @ Cosnova
View case studies

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Are you an agency?

Whether you already run idea validation tests with your customers or are just getting started, Horizon adds incredible value for any service provider through its high level of automation.

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Frequently Asked Questions

Which plan is best for me?

We are happy to support you with this. Just get in touch with us here. Generally, if you are an aspiring founder and plan to test a single idea with up to three different variants, the Starter plan is the best option for you. We also offer a free basic plan, but this plan is really just for becoming acquainted with Horizon for the first time. Whenever you plan to raise funds or build a valid business, you should have significant statistics that will help you, after you have completed a demand test with the Starter plan. If you are an existing organization and/or plan to test multiple times per year, the Professional plan has you covered. If you feel like you need something a bit more tailored to your needs, we can set things up to your requirements with the Enterprise plan.

How does payment work?

You can make a payment within the app using any major credit or debit card. The payment is currently only on an annual basis, apart from the Start plan which is pay-as-you-go.

Are there any additional costs involved?

You will need an advertising budget to run your ad campaign, to gain some traffic on your landing page. This budget can vary depending on your idea and level of statistical significance you would like to achieve. The average ad expenditure based on all tests rendered by Horizon is approximately 750,00 €/USD$877.

I am a non-profit organization, is it possible to use Horizon for free?

If you are a non-profit organization and would like to test new offerings, approaches or products, you can apply via email to info@gethorizon.net and we will get back to you.

Focus on your results and let us do the work, with Horizon's service offerings.

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